Issue No.27
Move over chocolate brown and soft copper.. plum has officially entered the chat. This Autumn season, rich plum tones are going to be everywhere, and honestly? It makes sense. It’s not quite red, not quite violet, it’s that perfect in-between shade that screams bold but still wearable.
Plum is that shade you didn’t know you needed until you saw it. It catches the light in all the right ways, shifting between deep wine and smoky violet. Whether it’s painted on soft curls, sleek layers, or natural textured hair, this color has range. It works for brunettes who want a twist, blondes looking to go darker, or anyone who wants to step into fall/winter with a little more drama.
Why Plum Works
- It’s universal: Works with so many skin tones, from fair to deep.
- It’s versatile: Rock it as a full solid shade, balayage, or peek-a-boo highlights.
- It’s low-maintenance edgy: As it fades, it leans into those sultry violet-brown tones instead of looking washed out.
Celeb Vibes & Street Style Energy
Think of it as a hair-color cousin to the trending berry-toned lipsticks and metallic eyeshadows we’re seeing right now. It has that “main character energy” bold enough for a night out in LA but chic enough to wear day-to-day without feeling over the top.
How to Wear It
- Glossy Waves: Perfect for showing off dimension.
- Curly Textures: Plum adds insane depth to coils and curls.
- Sleek + Straight: High-shine plum looks luxe and expensive.
Pro Tip: Maintenance
Plum, like all rich colors, loves to fade. If you’re going for it, stock up on color-safe shampoo, do cool water rinses, and maybe even ask your stylist for a pigmented conditioner or gloss refresher to keep it vibrant between visits.
Plum is more than just a color, it’s a statement. It’s for the ones who want to stand out but still keep it chic. If you’re ready to turn heads this season, plum is definitely the new black.
Aly | Los Angeles & Dana Point Hair Artist 